About

Objectivity is a data analytics, artificial intelligence consultancy that works with project and geology teams to maximise the value of resource drilling programs. We invented and provide DRX, an AI based drilling optimisation system that has been proven to improve resource drilling efficiency. DRX can increase expected conversion efficiency, while respecting all QP/CP requirements, across a wide range of deposit types. Our goal is to work with your project and geology teams to change mindsets to ensure long term shifts in the application of resource drilling.

This Is Our Story.

Objectivity was the first commercial spin off from Laurentian Univertisty’s Mining Innovation and Applied Research Corporation (MIRARCO).

Initially focused on applying AI to maximize the interpretation of ventilation data, Objectivity also worked on using Oil and Gas visualisation systems to better understand the complex interaction of mine design data.

While working with Goldcorp, it’s CEO Rob McEwen asked whether we could help him

“understand how driling will affect my shareprice, so that I could see exploration as an investment and not a cost”

This sentence, and the industry’s move to JORC and NI-43-101 reporting, allowed Objectivity to develop DRX - Drilling Reporting and Targeting to maximize the return on resource drilling campaigns.

"DRX decreased drilling at El Peñón by 20-40%"

-Yamana Gold - Henry Marsden - VP Exploration

"DRX..Reduce en casi 20% el requerimiento en perforaciones"

-Codelco - 2022 Corporate Annual Report (p90)

"DRX Process allowed the board to approve a plan that Ticked all the boxes"

-Josemaria Minerals - IMDEX Xplore 2022

DRX used by the following:

There are a lot of ways to improve resource conversion

Objectivity focuses on creating overlaps between disciplines, technologies and departments to focus on the single niche of identifying value drivers and maximizing returns from resource drilling programs. Surprising value can be discovered when we look at overlaps. The Venn diagram is part of our logo for a very good reason.

885 Regent Street, Suite 1-13B,
Sudbury, ON P3E 5M4,
Canada

Give us a call or email, we will be happy to schedule a teleconference.